Study Active acquires the Premier Global brand name and select brand assets

Study Active is delighted to announce that earlier this month an agreement was reached with Assessment Technologies Institute L.L.C (part of Ascend Learning) for the acquisition of the Premier Global name and select brand assets. Such assets include the class 41 trademarks for Premier Global, the premierglobal.co.uk web domain, the Premier Global logos, copyright and associated goodwill. 

The Premier Global name, now backed by Study Active’s leading fitness education products paves the way for a new era in the sector.

This exciting news means that Study Active will effectively be custodian of the Premier Global brand name – a responsibility that will be taken extremely seriously.

Study Active Managing Director James Luscombe has the following to say “We are thrilled at this acquisition and feel privileged to be entrusted in this way to essentially carry forward such an important legacy. Whilst our current and future learners will see some exciting brand alignment between both the Study Active and Premier Global brands, this acquisition means so much more to us than aesthetics. More so we intend to embed the values and commitment to quality and educational impact that has long been associated with the Premier Global name thus ensuring a new era of quality within the fitness education sector. This affirms our commitment to driving up standards in the industry and by taking on this privilege it certainly sets the bar high for us as we aspire to deliver cutting edge fitness education to our learners.”

More news on this exciting story will follow in due course as we enter this exciting new chapter of fitness education.

Reaction from key fitness sector leaders: 

Tara Dillon, CEO of CIMSPA said: “As the professional development body for the sport and physical activity sector, CIMSPA is pleased to learn of Study Active’s acquisition of the Premier Global brand name and select branding assets. The Premier Global name is certainly a familiar and trusted name within the sector and like many we were sad when the Premier Global company ceased trading in 2022. We are delighted however the Study Active, one of our “enhancing” rated endorsed providers can now breathe new life into this esteemed brand name and ensure its legacy into the future.”

Jenny Patrickson, Managing Director of Active IQ: "We would like to congratulate the Study Active team in acquiring the Premier Global brand name, which is synonymous with setting standards for fitness education. By combining Study Active's expertise and resources with the trust associated with the Premier Global brand name, we believe this acquisition will enhance the learning experience for Study Active learners and contribute to the continued growth and professionalism of the industry."

Former CEO of Premier Global (who ceased trading in 2022), Debra Stuart said: “I am thrilled to see that Study Active is aligning itself with such a strong and reputable brand name. This acquisition of the Premier Global brand name is a testament to Study Active's dedication to providing top-notch training and upholding the values of excellence and quality. I look forward to seeing how this new and exciting alignment will raise the standard of health and fitness education to a level appropriate for today’s aspiring fitness professionals.”

 

 

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