How to get more Personal Training Clients
Being a personal trainer is often a freelance position and therefore it is the responsibility of the personal trainer to find their own clients. It is very important for this reason that the personal trainer is skilled in this area and has a toolkit available to them of ideas and plans for how to attract new personal training clients.
Using Word of Mouth to Get More Personal Training Clients
A key thing that is important for a personal trainer is word of mouth. Word of mouth is what others may say about that trainer. This could come from several sources such as past clients, current clients, friends of clients, or people from a local gym that have seen the personal trainer in action. If good things happen then people say good things, so if a personal trainer is doing well with a client, or clients, and that client is getting results from them, then naturally word of mouth will occur.
Don’t Rely on One Source to Attract New Personal Trainer Clients
Obviously, one cannot rely just on word of mouth, and there are other things that need to be done in what is a very competitive market. Remember, personal trainers are fighting for market share so therefore clients that want a personal trainer are looking for a reason for who to choose. It is important that any personal trainer has their own selling points to attract new clients.
Offering Taster Sessions to Get PT Clients
An important thing a personal trainer can do is to offer taster sessions. This could be saying to a client that their first session is free or offering for example a 30-minute taster session, or even planning an event that potential clients could come to where they could find out more. It could also involve a personal trainer doing health assessments - taking the blood pressure and resting heart rate of potential clients and giving them a little health report at the end of it free of charge. These things - giving a free taster session, or a free mini health report or having an open event - can get the interest of potential clients and entice them to perhaps step forward for some personal training.
Offering Deals to Attract Personal Trainer Clients
Financially speaking there are lots of deals that a personal trainer could present to attract new clients. Examples would include offers such as - a buy one get one free deal, or a 50% off deal, or it could be book 10 sessions and get your 11th free. There are many different variations that can be created. It should be remembered that a personal trainer is in effect a mini business and therefore putting financial offers in place is often something which can attract more clients towards one and appeal to new clientele.
Marketing to Find Personal Training Clients
In terms of marketing, there are different avenues available to a personal trainer to assist in promoting themselves. Examples of potential sources for marketing either in print or using a digital approach include -
- An advert in the local newspaper or in a local shop
- Advertising in a local magazine that get distributed in the area
- The use of social media such as Facebook, Instagram etc
- Having a web presence and driving people towards that website
- More adventurous and established personal trainers could create a paid digital marketing campaign (this is something that incurs cost and is perhaps not something that the beginner personal trainer would necessarily jump into)
Using digital marketing such as Facebook, Instagram, Twitter, and establishing a website is a very cost-effective way to get a digital presence and something that all personal trainers should certainly consider doing.
Assuring Potential PT Clients of Your Abilities
Above all, in terms of attracting new clients a personal trainer needs to be able to demonstrate to the client that they are going to give them a good experience. It is very important as well to make sure that your speciality comes through. For example, are you specialising in weight loss, are you specialising in muscular conditioning, are you specialising in training for an event? It is important to showcase any USPs that your particular training has so that you can make yourself stand out from the crowd for the right type of clientele. It is also very important to have your credentials in place, and to make sure you have the correct qualifications (which you must make available for inspection). You must also make sure that you are a member of the professional bodies such as CIMPSA which shows that you are aligning to industry standards. Making sure that you have got all your qualifications and credentials available for inspection gives your client that peace of mind that you are the real deal.
Getting more PT Clients - In Conclusion
Overall, this blog has looked at different aspects of a personal trainer promoting themselves with the view of attracting more clients. It has looked at different angles a personal trainer can exploit to get more clients, including word of mouth, local marketing, digital marketing, USPs and financial packages. There are a range of different avenues that a personal trainer can go down with the hope of attracting more clients. Much of this can be explored further in the Level 3 Personal Training course during the business unit. Hopefully this has been a useful blog and gives you some inspiration and ideas to attract new personal training clients.
For information on how to become a personal trainer please see the top courses section of our website.